The decision to create a new brand was inspired by a detailed plan for the production and sale of products created expressly with an eco-friendly and no waste profile and features.
MF1 has invested time and resources in researching and developing this project; the initiative is targeted at a public that is increasingly large and environmentally aware and, more generally, concerned with issues related to eco-compatibility. These are the values our company strongly believes in and that will inspire the future developments of MF1. The entire project and the values that support it can be summarized with a single letter, “R”.

R as thereal possibility of creating products that are no longer a threat to ecological balance and have no negative impact on the environment; this is the result of the research conducted in MF1, a leading company in knitwear and artisan and industrial production.

R as the reverse traceability of the product, which means MF1 assumes full responsibility, guaranteeing with its brand the quality and eco-compatibility of its products.

R as in responsibility, both as concerns the environment around us and toward future generations, through a return to artisan production methods, the creation of new job opportunities, the development of research and creativity, focusing on new materials as well as reintroducing unused materials into the production cycle..

R as recovery; of raw and semi-processed materials that, rather than being considered waste, are reused even for situations and uses that may be different from those originally intended, giving rise to unique items, such as shopping bags created out of the PET from plastic bottles. Even packaging follows this philosophy: the paper used in packages is 100% recycled and recyclable...

R as relations, with the community, land and natural environment, reclaiming, enhancing and cultivating the healthful, productive excellence of this land, such as oil, wine and food products, which express the best of what our country has to offer us...

R as in reducing environmental impact, the entire production cycle, the materials used both for products and furnishings are completely eco-compatible; the hide of rare animals or those at risk of extinction is not used. These effects and textures are instead simulated through cutting edge technology and the use of alternative materials..

R as restyling, wearing a hat, scarf or bracelet or picking out an MF1 bag; you can change your look positively simply by adding an old, forgotten (and rediscovered) item from your closet...

R as repositioning, the positioning of MF1 stores will be determined primarily by locations and communities that are sensitive to and focused on the values and smart ethics listed here. .

R as return, a return to the past not on the wings of nostalgia but of awareness, aiming to recover and redevelop opportunities for sharing in work, the environment and the dignity of the person...

R as reappropriation, obviously of the best values of our tradition, ethics and culture, which is a first step (though perhaps small it is significant for us) toward a better world..